Built for your business. Not your industry.
Layer Logic Studio is a hands-on web and application practice based in the New York area, partnering with businesses across the U.S. and abroad. We design completely custom websites, rebuild inherited messes, and create business systems and applications that replace manual workflows — without pushing you into templates, bloated tools, or agency contracts for the sake of it.
We focus on the work where close communication and a workflow-first approach actually matter. Everything below is built custom — there are no templates dressed up to look new.
Multi-page or single-page sites for small businesses, service providers, and independent operators who want something that looks like them — not like a theme.
Internal tools, client portals, intake forms, scheduling flows, and small dashboards that replace spreadsheets and copy-paste workflows.
Inherited a site that nobody can edit? A page builder that has spiraled? We assess what’s worth keeping and rebuild the parts that are fighting against you.
If you already have a domain, hosting, and email, we’ll work with what makes sense. If you don’t, we can help secure the domain, find competitive and secure hosting, set up custom domain email, and connect the pieces so the path from idea to launch is handled.
A detailed audit with a single Searchability Rating, scored from the way search engines actually evaluate sites today — and a prioritized rebuild that fixes what's actually moving the needle.
An outside read on whether your brand is actually landing — pre-launch (sanity-check the system) or post-launch (figure out why it's not pulling its weight). Written report and a walkthrough.
Most agencies are optimized for their own throughput. We’re optimized for ending up with the right thing. That means a slower start, a clearer middle, and far less surprise at the end.
A real conversation about how your business actually runs day-to-day: who does what, where the friction is, what needs to be visible to customers, and what doesn’t. We take notes, ask follow-ups, and map it out.
Before we build anything, we present 1–2 concept directions: structure, key pages, primary screens, tone of voice. You react, we adjust, and we agree on the direction while it’s still cheap to change.
We share progress in short, frequent loops — not 4-week silences. You stay involved enough to catch issues early, but never have to manage us. We write the code, you stay in the loop on what it’s doing.
Launch is just a milestone, not a finish line. If you need help with the surrounding setup, we can handle the domain, DNS, secure hosting, custom email, and account access. Then we document what’s running and make sure another developer could pick it up. You own everything we built.
A workflow-first project can’t be done well in parallel with twenty others. So we don’t.
A capped workload is how we keep our process honest. You get the same person on calls, in your code, and on email — for the whole project. When we’re full, we say so, instead of saying yes and disappearing for three weeks.
These are portfolio-safe examples used to demonstrate design direction, workflow thinking, and the breadth of project types we take on — websites, business applications, and internal tools.
The goal is not to force your team into someone else’s software. We map the real workflow, identify what needs to be faster or clearer, then design the system around how the work actually gets done.
A focused operations view for locations, open shifts, rostered staff, and daily coverage decisions.
A custom dashboard for training volume, personal records, readiness, and progress trends without extra spreadsheet work.
A clean finance view for upcoming obligations, funding needs, account balances, and weekly cashflow decisions.
Photo-led marketing site with a clear path from project gallery to quote request, plus a simple lead intake.
Operations-focused single-page site with a diagnostic map, proof points, and a focused consultation request flow.
Class-focused site with a clean schedule view and an intro-offer funnel for new members.
Lightweight portal for sharing project status, documents, and messages with clients — replacing a tangle of email threads.
Examples shown are fictional or anonymized portfolio-safe concepts used to demonstrate design direction and workflow thinking. No real client names, logos, or sensitive data are represented.
"They built us a site that actually reflects how we work with buyers — not some generic real estate template. Leads went up within the first month."
— Manny, real estate
"We needed an app that handled reservations, kitchen flow, and staff scheduling in one place. They mapped our whole workflow before writing a line of code."
— Chris, restaurant industry
"Our old site looked like it was from 2012 and the backend was a mess. They rebuilt both the site and our client portal without losing a single URL or contact."
— Frank, security services
"The POS dashboard they built replaced three spreadsheets and a whiteboard. My staff actually uses it — that never happened with the last system. Rob's on another level with the details — it bothers him if something isn't perfect, and it comes through in the work. Amazing."
— Guan, deli owner
"Scheduling jobs and keeping track of customers used to live in my head and a notebook. Now it's one app, and my crew can see their schedule from their phones."
— Santiago, construction
"They wired up our whole showroom — projectors, surround sound, lighting control — and built us a site that actually shows clients what the finished product looks and feels like. Bookings doubled."
— Dave, home theater installations
We’d rather refer you to someone else than take on a project we’re wrong for. Here’s a quick read on where we tend to do our best work.
We don’t sell fixed packages — every quote is built from scope. These ranges are just to help you sanity-check whether we’re in the same ballpark before you reach out.
Tiny fixes, single-page updates, or very focused setup work.
Timeline · same-day to 3 days
Small marketing site or focused landing experience.
Timeline · 3–7 days
The bulk of our work — custom sites and small apps.
Timeline · 1–4 weeks
Custom business applications and larger rebuilds.
Timeline · scoped per project
Ranges are illustrative and not commitments. Every project is scoped and quoted individually after discovery.
Templates optimize for speed of delivery, not fit. They tend to push your business toward whatever the template was designed around, instead of the other way around. Custom work takes longer up front, but it ends up being easier to maintain and easier to grow into.
Enough to make decisions — not enough to manage us. Expect a few short calls or message threads per week during active phases, plus a longer review at each milestone. Most clients spend a couple of hours a week on the project at most.
Because the process only works if we’re actually paying attention. Running ten projects in parallel would force us into a templated, assembly-line mode of working — which is exactly what we’re trying to avoid. When we’re full, we say so and offer a start date.
Not really. Every project is quoted from scope, not from a tier sheet. Once discovery is done and we’ve agreed on a direction, you get a written proposal with a fixed scope and a fixed price for that scope — so there are no open meters.
You do. The domain, hosting, email accounts, code, and content all belong to you. If you need those pieces set up, we can help secure the domain, recommend competitive and secure hosting, configure custom domain email, and then hand over access with clear notes on what’s where.
We include a short post-launch window on most projects to handle anything that surfaces in the first few weeks. After that, we can do ongoing maintenance hourly or on a small retainer — but it’s never required.
A short message is enough to get started — what you do, what you’re trying to build or fix, and a rough timeline. If we’re a fit, we’ll set up a discovery call. If we’re not, we’ll point you somewhere better.
Write directly to [email protected]
Or give us a call (yes, we usually pick up) (929) 730-7578